Project Description

New Beginnings Fair was a unique event for budding entrepreneurs and small business owners. As part of the fair, I was there representing MOO Printing as their Brand Ambassador, creating a stand where people could approach and find inspiration for their business cards and business stationery.

In addition to providing this service, I also created hand lettered pieces for people I engaged with. They were asked to give a word that described their entrepreneurial journey, their business or their personality. We then teamed up with the photographer, Pru Aja Photography, who was offering fun and engaging headshots. Together, we created a great collaboration that had people laughing, enjoying themselves and walking away with an awesome experience. This then fed into a great social campaign, with so many people loving their headshots and posting them on Instagram.