It comes a close second to creativity. But total honesty is a super-important element in any designer and client relationship. Simply put, if there is complete transparency between designer and client, there’s no problem that cannot be solved.
I have had dozens of clients that have come to me with an idea in their head of what they think they want or need and I have helped them not only solved the problem, but also pushed through the barriers of what they thought was “possible”, all because they were open.
From historically awkward areas of design, such as colour and aesthetics, right through to the hard and fast, nitty gritty of a project’s budget, deadlines and priority access, upfront clarity and openness puts everything on the table. This is where agreements can be reached, creative problems can be solved and magic happens.
In fact, the working relationship goes from strength to ‘stronger’ when problems are honestly and openly addressed. Each act of communication between a designer and their client should be relationship building. And if you’re not happy, speak up constructively. No one wants to think they are kicking ass when in reality, the client isn’t happy and shopping around. Give your designer a chance to make it work, and work with you.
Preparing, proofing and approving all your content. Your visual likes and don’t-likes. Acknowledging you as the client & empowering you as your designer. Forensic design questions that help solve design challenges. And 100% honesty, every step of the project. Just a handful of paragraphs, but all invaluable ways to improve the Client–Designer relationship.
I believe each of these strategies will help clients achieve a smoother, happier and quicker project experience and develop a long-lasting relationship that provides trust and peace of mind to the client. Better still, I know I can bring the creative benchmark to your table, for your company’s next brand project.