It’s crazy to think there’s a mere fortnight between now and the next decade. This year has been a massive year for me, my business and my family. For all the things that have come and gone, I can honestly say it’s been a year that has tested my limits, pushed my boundaries, stretched my creativity and challenged me both professionally and personally. Let’s take a look back at the year that was. January is generally a time that is quiet. Low [...]
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So far Jas has created 24 blog entries.
From the moment I stepped off the plane at SLC Airport, I knew this was going to be a trip to remember. For those who don't know, I just returned from LetterWest Retreat. It was a 4 day retreat held in Moab, Utah, with 30 something creatives in one big house, complete with speakers, workshops and so much more. If you want to read more about LetterWest, head here. I have to admit, I had to get over some pretty big imposter syndrome stuff [...]
When you start getting busier and busier, you forget there are others watching... wait, no, not like that kinda creepy way. Ugh, no, I mean that you get so busy you forget to look up and realise people are starting to take notice. A short while ago I was contacted by a journalist, Rob, from VI Magazine. He rang after seeing the awesome packaging created for Be.Bangles and wanted to do a piece on me. "Me?" I questioned on the phone, having just taken a [...]
Everything has a season and a reason. Flowers bloom, seasons change and life moves at a pretty rapid pace. Its sometimes only when we have a chance to look back and see how far we have come that we can truly understand things happen for a reason. For the third collection of dresses that I was creating for By Samantha Melbourne, we decided to go Boho. We had both had a love of all things in the Boho style and could see some real [...]
People say sometimes you win, sometimes you learn. But why can’t it be both? For those who have followed the journey that I have been on with Samantha from By Samantha Melbourne, you’ll know that we designed a Flora Collection that has been super successful and started a business relationship that has grown rapidly over the past year. Once the high had worn off from the Flora Collection we had the stark realization that not only did this work, but we needed to keep [...]
Let me paint the picture here for you. It’s a Wednesday night, I’ve gone to a meet up of women and the room is buzzing. Women are sharing their successes, supporting each other’s faults and networking in a way only a group of like minded bitches can. The theme of the night is “On Wednesday’s We Wear Pink”. I’ve helped out with the event by designing signage and creating some of the design elements around the event. The cosmos are flowing and the feeling [...]
There has been a no-nonsense, plain-as-day approach to advertising that applies to any and every brand across our wide, brown marketing land. No matter what your business, size or budget, from Bruce’s Corner Store to BHP, find your right message, stick to it and drill it, drill it, drill it, until the cows come home. Now, advertising is just one aspect of your Brand but the same rule applies when it comes to the value, impact and ongoing benefit of Brand Continuity. Your ads [...]
My Top 6 Resources I Use on the Daily It’s so important in creative fields to look out into the world and breathe in the incredible work of others. There is so much creative brilliance available to us these days, and it’s so beneficial to look at the best that is out there. It inspires us to be better, think bigger and deliver more. It’s also important to realise we don’t have to do every. single. damn. thing. from scratch. There are incredible resources out there that [...]
As much as we like to think we can do everything... sometimes we don't have to. Work work work! If you are like me, work is both my passion and my pain, as I get bogged down in the little nitty gritty things that need doing, like accounting (ugh). But lately I’ve been on a mission. A mission to free up as much of my time as possible so that I can spend MORE time smashing out awesome work for my fabulous clients (read: YOU). One amazing [...]
You know those days you walk out of the house, amazing outfit on, sweet shoes, accessories to match and just think “Damn, I look good”? This was not an accident. You know your style, you know what suits your vibe, which colours go well with you skin tone and hair. Don’t you wish you could feel like that everyday? I know for most (including me) it’s sporadic at best to nail that feel, but it doesn’t have to be that way when it comes to your brand. [...]