Pitch solutions, but timeline them
Right now we know that budgets are tight. And if there is one thing that most people are, its optimistic. Life isn’t cancelled, its just postponed to a later date. If you’ve had a great idea for a client to solve a problem for them, but also understand that now is not the best time financially, be honest with that! I’ve already sent a few emails to clients along the lines of this, saying that if they need help, I’m here, whenever they need. The script could go something like this:
Hey Client, Hope you are coping with Corona Craziness! I noticed that your current socials could use a bit of help. Now I understand that budgets are tight at the moment, so if I can help with a payment plan or deferred payment, I’m happy to help. If not, no worries at all, we all need to have each others backs and I am here whenever you need.