Australian Open 2017

Brand Development and Experience

Everyone knows the Australian Open, whether you're a tennis fan or just someone who turns the tv on during January. But it's not just about the players or the games. How can you create an experience of a brand that is game, set, match?

The Australian Open is a tennis tournament held annually over the last fortnight of January in Melbourne, Australia. The event brings over 700,000 people over the two-week event, a large majority entering through Birrang Marr. This is where the "Fan Ready" lower and upper terraces are ready to entertain the wide range of tennis go-ers with food, entertainment, and much more. Australian Open and Tennis Australia approached me to design the Get Fan Ready space of shipping containers and create a space for people to enjoy, working in with the development of recognition of their new branding.

Having your work featured in Sydney Morning Herald and Broadsheet is pretty damn exciting, I won't lie. For something that I created on my laptop, to see it in its full, massive scale was incredibly humbling and a super proud moment for me.

"Jasmine persisted through timeline challenges and design constraints to continually work to deliver an oustanding result for the 2017 AO. Thank you for sharing your creative talents as well as your professionalism and dedication to meeting a challenging brief. Pleasure to work with and would recommend to all requiring a creative designer for any project!"

Stephanie | AO Festival Project Executive

Working with the team to create the incredible brand activation was an opportunity I will not soon forget. From the late night brainstorming sessions to the testing how thousands of tennis balls could be attached to shipping containers, every part of the process felt like we were creating something special.

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Book a time with me to discuss your next exciting project. Looking forward to chatting with you soon!