Again in 2018, I helped bring Australian Opens branding to another level. By using their taglines, along with their colours, I was able to help create a cohesive environment that showed off their branding. This was also during their new rebrand launch, so it was incredibly important to get this right.
My favourite piece was a 3 storey high creation, a piece that made it into many social media outlets and was a key piece that people took photos in front of for the duration of the festival, with a close second being the Get Fan Ready that ran along three containers long.
The design made for an incredibly activated space, complete with multiple touchpoints that brought it all to life.