Working with Samantha was certainly an in-depth process. It wasn't about just making pretty patterns or fabrics that looked gorgeous, it was creating a moment for the woman wearing it to feel beautiful. This was truly felt when I helped dress a beautifully pregnant woman at the Handmade Canberra Markets. When we wrapped that gorgeous piece of fabric around her, she gasped. "I look beautiful, I feel beautiful". My job was done.
In addition to the fabric printing, I helped build her branding collateral, redeveloped her brand style, and even helped her set up her first pop-up shop. I also was lucky enough to model my own prints both here and internationally in Italy. Talk about a pinch-me moment!
Read more about the By Samantha journey in my blog.