Project Description
By Samantha Melbourne
Working with Samantha of By Samantha Melbourne, I created 3 collections of fabric prints for her to create stunning dresses from. Within these 3 collections, I learnt more about the printing process as well as how to design to her target market.
In addition to the fabric printing, I helped build her branding collateral, redeveloped her brand style and even helped her set up her first permanent shop. I also was lucky enough to model my own prints both here and internationally in Italy. Talk about a pinch me moment!
Read more about the By Samantha journey in my blog.
DESIGN CLASSIFICATION
Fabric Pattern Design
Brand Building
SKILLS NEEDED
Pattern Making
Colour Theory
Ability to swirl around in a pretty dress
DATE
Completed January 2018 – December 2018
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