Project Description

By Samantha Melbourne

Working with Samantha of By Samantha Melbourne, I created 3 collections of fabric prints for her to create stunning dresses from. Within these 3 collections, I learnt more about the printing process as well as how to design to her target market.

In addition to the fabric printing, I helped build her branding collateral, redeveloped her brand style and even helped her set up her first permanent shop. I also was lucky enough to model my own prints both here and internationally in Italy. Talk about a pinch me moment!

Read more about the By Samantha journey in my blog.


Fabric Pattern Design
Brand Building


Pattern Making
Colour Theory
Ability to swirl around in a pretty dress


Completed January 2018 – December 2018

Plan Partners
Honey Bee Wraps

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