Working with Samantha of By Samantha Melbourne, I created 3 collections of fabric prints for her to create stunning dresses from. Within these 3 collections, I learnt more about the printing process as well as how to design to her target market.
In addition to the fabric printing, I helped build her branding collateral, redeveloped her brand style and even helped her set up her first permanent shop. I also was lucky enough to model my own prints both here and internationally in Italy. Talk about a pinch me moment!
Read more about the By Samantha journey in my blog.