Then there’s the added challenge of finding “the right clients”.
There will always be people needing your services, but are they actually qualified to buy from you? Do they even deserve the skills you serve and problems you solve?
Before you call 000 and organise my transfer to the funny farm, let me explain.
One of the earliest steps in the journey to landing a client (or making a sale) is qualifying the person. You need to have a criteria that the ideal client meets, and if you don’t, you’ll be the one who’s left hungry.