Back when Jasmine Designs was new to the freelance industry,
I burnt a few more dishes than I probably would have liked…
While I was competent at the services I offered, I didn’t realise that there’s a lot more to successful business baking than just throwing ingredients in a bowl.
The story I shared in the video (above) is a pretty good example of how I should’ve searched for a recipe before jumping straight in.
Thankfully, I learned my lesson, and it’s paid off.
I remember one particular client who’d received a proposal from me.
I knew I wasn’t the only one gunning for the job, and I probably wouldn’t be the cheapest.
If you’ve heard any of my pricing stuff, you’ll know that ‘not being the cheapest’ is not a bad thing, but that’s not what I’m here to talk about now.
Anyway, I landed the job. In my chats with her, I learned why they’d chosen me over anyone else.
Even though I was literally twice as expensive as some of the other proposals they’d received, my processes through the entire exchange were so professional and succinct, it instilled enough confidence that they were willing to pay my rates.
Being great at your craft is one thing, but persuading people to give you a chance is quite another (especially when you’re not the cheapest on the market).
There’s a lot of psychology that goes into the business of persuading, and a large part of it is convincing the other party to trust you.
Instilling trust begins well before they’ve sampled your wares, even if people say you’re the best dang chef in town.
Imagine inviting guests to your restaurant, but instead of plating the food up neatly and sending a flock of doves to carry it to the table, you yell ‘HEADS UP’ from the kitchen and fling filet mignon towards their shocked faces.
It doesn’t matter how great the food is if the process you used to deliver it doesn’t instil any trust.
My point is, landing clients (and ones willing to pay top dollar) isn’t as simple as saying ‘I’m good at my stuff and here’s my price’. You’ve got to prove that you’re trustworthy and worth the risk and investment.
I don’t yet have a time machine…
so I have to wear the egg on my face and appreciate the mistakes for the learning experience they are.
The good news is that I’ve stuffed up the flan in so many different ways that you don’t have to.
Introducing
Recipe for Serving Clients
My tried-and-tested meal plan for building trust and landing loyal clients.
So what’s on the menu?
Plus plenty more! You didn’t think I’d leave you hungry, did you?
The ‘Recipe for Serving Clients’ is here to give you not just the recipe that works, but also the skills and understanding to implement and tweak it for your business.
If you follow this recipe step by step, it almost always ends up with perfectly baked results and clients who keep coming back to sample your wares. We go through all the reasons why, giving you skills and education to land those well-paying clients.
By following my recipe and adding your own secret herbs and spices, you’ll have them running towards the kitchen, begging for a taste of whatever smells so good.
