Per Hour Pricing
So, let’s start with the most common and straightforward and basic; per hour pricing. For every hour you work, you have a cost. Working out your hourly rate should take into account anything you are doing, design, discussion, research, anything that uses the specific set of skills that the client has hired you for. Working out that number is a bit of a tough task, of which I have explored in part one of this blog series. It is a complex thing because it is placing a monetary figure on what you do, which can sometimes be confused with what your worth is (it’s not).
Having an hourly rate is most common because it uses a straightforward measurement tool, time, and is widely understood by both client and designer. It’s also limiting, because there are only so many workable hours in the day. And more importantly, it starts both parties on opposite ends of the aim scale; you want to bill more hours, the client wants you to work, and bill, for less hours.