A Branding guide can be as simple or comprehensive as you like, with some going into detail of application, from your basic letterhead and business card, all the way through to vehicle applications, digital media interpretation and uniforms.
Still, you might be sitting there thinking, “Nah, why would I need one of those? My brand looks awesome already, and I’m a total visual badass!”
You may be right there, BUT maybe you can’t always be there to watch over your business’ design work.
Sometimes, outside vendors or other staff are going to need to use your logo, or create something for the business that you don’t have time for, but must have completed on deadline. Providing them with a comprehensive Brand Guideline will help maintain your brand when its not directly in your hot, stylish little hands.
Maybe you are already spending too much time focusing on your brands style instead of getting on with the business of business. There are already so many things that take up our precious time.
Why not use a Brand Guideline as an opportunity to automate your role as overseer of your brands look?
A Brand guideline doesn’t just make your brand more consistent, it also saves designers heaps of time (and likely saves you money) when creating new content for you, by laying out the essentials they need to include in all their work, and the framework on which they can create new content and media for you.
So, if you feel the need to make your Brand’s fashion choices easier, so that both you and your design team can get on with the important stuff, drop me a line and I’ll whip its wardrobe into shape with your very own Brand guideline!