Heard of Bitcoin? Like great design, it’s also cool, valuable and quite amazing. Bitcoin’s market value had a long, slow steady growth over several years but then in very recent months…boom! It’s market price absolutely skyrocketed!
Interestingly, that’s exactly what happens to clients’ invoices when they bring all their (specifically) quoted project content to their designer… but have NOT prepared or proofed it properly.
When rounds of revisions, corrections, rewrites and image changes are made at design or artwork stage = ka-ching! Worse still, if changes are being made at print pre-production stage = bigger ka-ching! Finding mistakes after print production = massive ka-chings and huge face-palms!
So, to stop those extra ‘0’s’ appearing on your invoice…
Have your project content fully prepared, double checked and approved. By doing this, errors, double handling, design time wasting and extra $-000’s are dramatically reduced.
Content with holes, changes or mistakes lead to ‘scope-creep’. It sounds nasty and it can cost nasty. Worse still, you run the risk (and cost) of corrections getting missed and mistakes being made.
Now this can be a particularly tricky aspect in the designer/client relationship. Visual creative direction and, specifically, agreeing on it. Things can get quite visually subjective here where both parties dig their toes in. So, here’s a tactic that gets both creative & client minds on the same path.
Before any Macs are flicked on and creative shenanigans kick off, the client should share preferred imagery, photos, layout styles and words. Even better, including image, design and text samples they don’t like. And even better still, where it will appear, how it wil be produced, what is the shining beacon of hope at the end of the journey.
This step is a massive, time-saving help. Both client and designer are crystal clear on the creative boundaries to play within.
Designers are inherently visual-driven thinkers, and this step guides the design thinking into the right creative area. In this case a picture is worth a thousand words. It’s also worth thousands of dollars of (avoidable) designer ‘guess’ work.