Australian Open 2018

Brand Development and Experience

Working with a global client is an opportunity that doesn't come along every day, so when it happened two years in a row, it was something pretty special.

Again in 2018, I helped bring Australian Opens branding to another level. By using their taglines, along with their colours, I was able to help create a cohesive environment that showed off their branding. This was also during their new rebrand launch, so it was incredibly important to get this right.

My favourite piece was a 3 storey high creation, a piece that made it into many social media outlets and was a key piece that people took photos in front of for the duration of the festival, with a close second being the Get Fan Ready that ran along three containers long.

The design made for an incredibly activated space, complete with multiple touchpoints that brought it all to life.

"Jasmine persisted through timeline challenges and design constraints to continually work to deliver an oustanding result for the 2017 AO. Thank you for sharing your creative talents as well as your professionalism and dedication to meeting a challenging brief. Pleasure to work with and would recommend to all requiring a creative designer for any project!"

Stephanie | AO Festival Project Executive

The Australian Open is a tradition for so many tennis fans, as well as those who work in the Melbourne CBD. Creating a space they could enjoy, while also honouring the brand itself, was a joy to see come to life. Larger than life, really...

So, are you ready to hire your new design superwoman?

Finding the right designer to bring your vision to life is all about communication.

Book a time with me to discuss your next exciting project. Looking forward to chatting with you soon!

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