Project Description

Everyday Lingerie Co.

When a client comes to you with plan, a dream, and a cheeky sense of humour, you can’t help but say “hell yes!”.

Everyday Lingerie Co. is an incredible brand who make underwear designed by real women for real women, with every style and size being tried and tested on a variety of bodies from sizes 8 to 22 to ensure they covered #everybodyeveryday. The team came to me at the very start of the branding journey, with just a logo, colours and fonts, and gave me the great pleasure of branding the entire brand. Every touchpoint, every moment, every interaction that the customer would have with the brand I had the opportunity to celebrate the brand for everything it is; cheeky, comfy and empowered.

From packaging, swing tags, promotions and digital assets, even the little design in the back of the underwear, all designed with the care and passion of the brand. I was proud to help create this experience of the unboxing, the messaging in the interviews, the communication to resellers. All of this put together formed a brand that I am incredibly proud of.

I actually remember the moment Danielle say “you’re hired!”, I did a happy dance on the spot, filmed the whole thing and sent it to her.


Brand Building


Design and Intention
An obsession with continuity
A bum


Completed February 2019 – September 2019

Plan Partners
Honey Bee Wraps

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