Hey Curious Creative, is it time you updated your pricing? Access my Free Pricing Calculator!

14 lessons I’ve learned from 14 years as a design superwoman

14 lessons I’ve learned from 14 years as a design superwoman


A 4.5 minute read...

2022 marks the 14th year I’ve been doing this whole freelance thing, that I registered a business number and decided to build my own business.

If you struggle to put a dollar amount on your time, click here to grab my Free Pricing Calculator here and run your numbers for yourself.

It's the best way to work out your unique recipe for your prices.

grab your Free access

Full disclosure, the first 9 years, I was freelancing on the side of wherever I was employed, slowly building in any moment I could, with the goal to go full time once I was ready to make the leap.

In 2017, I took the leap and made the shift to full-time freelance, and it was a big one. My leap into the freelance world was definitely a shift in mindset, in approach, and in income. But I learned so much really quickly, kinda like being thrown into the deep end of a swimming pool, you need to adjust quickly and learn fast.

Here are the lessons I’ve learned along the way.

Your value is not just what you can do, but how you do it

There are so many designers and creatives in this world, with different skills and capabilities. But if you can harness the unique thing that you bring to the table, that is your most valuable asset.

You can always get more work, but not all work is worth it

There will always more work out there to get, but some of it will be too cheap, some will be too time consuming and some will be too hard. You need to choose what is worth it for you.

There will always be someone cheaper and someone more expensive than you.

Scrolling through socials and seeing others charge so little for a logo can be disheartening. Hearing others making millions from their creativity can be intimidating. Concentrate on your own pursuits, you are your own value.

Don’t compare your chapter one to someone’s third book in a series

We’re all on wildly different journeys, with different pathways to success. It’s easy to compare, but try to avoid it where you can.

Asking for help doesn’t make you weak, it makes you better

Surrounding yourself with people who have walked the path before you are the best resource to ask for help. Trust me on this. You aren’t silly to ask for help.

A creative business isn’t all arts and crafts, not by a long shot

I would say I spend 50-60% of the time on the business side, making the business run and operate, sending invoices, chasing quotes, keeping the business side alive. Maybe around 10% on outreach and getting new clients. Another 10% promoting the business itself and keeping it looking alive. The rest is creative expression, designing layouts for clients and using that creative muscle. This creative percentage is higher if you’re employed by someone else.

Freelancing isn’t for everyone

It’s hard work and it’s not the end goal for everyone. Seriously, you don’t need to be a freelancer to be a successful creative.

Success is something that can only be defined by the person experiencing it

It looks different on every single person, because the things we use to define success shift from person to person. Success may be balance, dollars in the bank or notoriety. You do you boo.

You attract what you put out there, be careful what you wish for

I’ve been in that frustrating spot where I keep attracting work I don’t want or is too cheap. Shift your mindset and start saying no to opportunities you need to do you can make space for the ones you actually want.

Guilt comes in many forms but helps literally no one

You can have money guilt, success guilt, time guilt, but the feeling keeps you stuck. Change the narrative and don’t let it keep you where you don’t want to be.

You aren’t the only creative on the planet

Freelancing can feel isolating at times. But you aren’t alone. Connect with others. Create a network. Surround yourself with people who can be there to exchange work when you both have things not suited to your strengths

Keep asking what if and why constantly

Questions reveal answers and truths. What if you were to charge more? Why do you think that’s the most logical path? You are only limited by what you believe. Be a truth seeker.

You will make mistakes. Not “you might”. You will.

Todays mistakes are the blueprint for tomorrows success. They help you learn lessons faster, discover solutions that are more suited to the problem at hand, they fast-track everything. Don’t be scared to make mistakes

Find what you love to do and chase that feeling

I love working on my business, building and growing it into something I’m truly proud of. Some people tell me I work too much, but it’s what I love to do. You’re allowed to love it too.

As a final note, I want to remind you that you are human. Strengths and weaknesses, flaws and features, all of it. Perseverance and progress will achieve more that perfection every single time.

Take your time, you got this.

Good advice is like pie, it deserves to be shared with others...

Masterclass Bonus Unlocked

Want to learn from my mistakes? Check out my Free Masterclass, the 5 Biggest Pricing Mistakes I’ve Made (and how you can avoid them). You’ll be glad you came…

Sign up for the masterclass

Still hungry? Check these dishes out...

Lovingly written by Your Pricing Queen

Passionate about Pricing, Puns & Pie, Jasmine has spent the last 14 years building a 6-figure-profit design career, perfecting her processes & recipes to share with hungry creatives just like you!

Hungry for a slice of pricing advice and tricks delivered piping hot to your inbox?

Sign up below and I'll send your order to the kitchen!

Go to Top