The perfect brief is like the perfect recipe.

It’s been crafted over time, based on how others have experienced it with each time it is served.

It has the ability to add or remove ingredients based on who its being served to (hello gluten free).

It has structure, clarity and even the most novice of cooks can follow along and achieve pretty much the perfect result almost every time.

I say almost, because a perfect brief isn’t foolproof. It’s a plan, and every project needs a plan.

Grab your recipe today and start baking profit into your briefs!