Many freelancers fear overcharging, more than undercharging.
But the risks with undercharging are more severe & can lead to business failure over time.
Let’s run a lil scenario.
If you overcharge a client, you set the bill too high for the client to afford, they can say no, go elsewhere, and you can both move on to something else. They can find someone to fit their budget, you can put your energy into a client opportunity that can afford your price tag. Or they say yes, and you get more budget to do what you are great at!
But when we undercharge, when we put a cost on it that doesn’t feel enough or justified, and the client says yes, we get into a cycle that is hard to get out of. We undercharge, accept that as the standard, get scared about charging any more than that, and ultimately finding ourselves at the end of the job with a pit in our stomach.
Wanna know what that feeling is? It’s regret.
So how do you avoid that feeling, the feeling that you didn’t charge enough? Glad you asked! It’s not easy, but it’s simple…
Never Undercharge Again
The masterclass to give you the steps, framework and ingredients to never undercharge again
7pm AEDT, 27th February
With complimentary reheated replay served after
Originally served Live, but you can still grab the reheated replay, and it’ll be sent immediately, piping hot to your inbox!
